DON’T Watch Champions… Or maybe you should. Our marketing team set out to create something more engaging by stepping away from our traditional why / how to watch Champions videos and convince non-esports consumers that they HAD to watch Champions.

VALORANT Champions is the sport’s biggest moment of the year — its a must-watch moment in the world of esports that even The Random knows he needs can’t miss out on without getting FOMO.

A 3-part anti-strat series created with our trusted partners at Rosewood Creative, we brought in the self-proclaimed “Gen Z Eminem” Bbno$ and TikTok sensation YoLeendaDong to play our main characters. Bbno$ as The Random became the true embodiment of everything a VALORANT player doesn’t want on their team, The Random in your games that is always botfragging and throwing leads.. It also helps that Bbno$ and Leenda are actual gamers, which helped us hit the relatable and ironic tones we were going for.