VALORANT Champions Seoul Campaign
Supernova
Champions Music Video and Anthem
Growing up playing League of Legends, I would count down the days until Riot would drop the annual Worlds Anthem and Music Video. I’d premiere it with my friends and then spend hours dissecting each frame detailing each easter egg, debating who is who, and then after my 100th watch hype myself up to go dominate the solo queue ranks. Having the opportunity to be a part of the Champions Music Video and be behind the scenes of creating that experience for our players is truly an honor — watching our team work their magic and create this masterpiece is something I will always be proud to have been a part of.
Made in collaboration with Wizz.
Champions Skin Trailer
This is the most decorated Champions Skin to date, so we wanted a way to capture all of the incredible features while still making it feel like a premium item that rewards players for their performance. We took inspiration from the 2023 Grand Finals PRX vs EG on Ascent and recreated their team compositions to pay homage to the teams!
Made in collaboration with Moog Studios.
Kpop Choreography ft. Mark Tuan, Kiss of Life, AIKI and Team HOOK
We collaborated with Korean choreographer AIKI and Team HOOK to create the viral choreography for the 2024 Champions Anthem Superpower. Choreography was seeded with global influencers, both endemic and non-endemic, to recreate and celebrate the anthem and rollout in tandem with the music video’s release.
The week before the event, we partnered with Rosewood and brought in Team HOOK to teach the choreography to 2 pro VCT players. The dance was performed by Mark Tuan and Kiss of Life, and also included a cameo from our 2 pro players in the Grand Finals Opening Ceremony peaking at over 1.3M CCV.
Champions Merchandise Designs and Promo Video
In 2024, we pivoted to shooting our promotional assets in the local region and utilizing local talent to model the apparel for authenticity. The Champions Seoul promo video features talent from the Pacific VCT League as well as local influencers. All SKUs are designed in collaboration with Riot’s consumer products team.
Format Explainer
Another event, another format to explain! Most Format Explainers are the same to each event, but this particular edit utilized assets from the Champions Asset Kit to better align the brand identity and make it feel a part of the Champions moment.
Made in collaboration with Lag.
the team
creative director
brand director
art director
producer
producer
producer
eric margusity
joe elliott
brandon meier
sloane delancer
vincent rella
maya ozasa